Time flies. Paris Hilton got into the fragrance game way back in 2004; by now, she’s something of an old hand. Her latest fragrance for women, Siren, launched earlier this summer. Siren is Hilton’s sixth fragrance for women and her ninth overall (there were three scents for men early on, but she seems to have given up on the men’s fragrance market as of late).
To recap: I thought the original eponymous Paris Hilton fragrance was just fine — not the stuff of genius, but adequate. Just Me was a bit less than fine, and Heiress was comically less than fine, so much so that I have a kind of a soft spot for it. Can Can was less than fine without anything funny about it to liven things up, and Fairy Dust was about the same. So there you are. I guess you could say that I’m not a huge fan, and in general, despite the stamp of official industry approval, I think the line is not as well done as some other celebrity efforts — Britney Spears, J Lo and Mariah Carey, among others, all do a better job.
Siren is fine, maybe even marginally more than fine…
UK celebrity