In a recent post at Perfume Posse, Musette described her adolescent self as “Geek before Geek was cool”. During a week when I watched The Social Network and contemplated buying a Gregory Brothers / Auto-Tune the News t-shirt, her description was just another sign that we have lived to see the day my mother was always promising me would come: nerds have inherited the earth. We’ve come a long way since the 1980s and nerdom has evolved: gone are the high pants and the pocket protectors (as well as most of the pens), nerds of every gender and race are acknowledged, and globalization and the internet have opened up new, niche fields of nerd inquiry. No longer restricted to math, science, computing and Star Trek conventions, nerds are becoming foodies and bespectacled mixologists, pop musicians, graphic novelists and film bloggers, beekeepers, adventure travelers, market watchers, reality television competitors and whistle-blowing website activists. Nerds have money. They own the best home theatre equipment and make the coolest Halloween costumes. They know the only coffee place in town with a Clover. And, increasingly, some of them are smelling really good.

Perfume is a great hobby for geeks and systems wonks. It can involve hours and days and weeks of research into a secretive, trend-driven and detail-oriented industry. You end up collecting bottles and vials, ordering or swapping rarities through the mail and building storage units or furniture to organize your collection. You exhibit a lot of mavenish behavior, like checking currency conversion websites multiple times a day. Almost every perfumista of long-standing I know keeps a spreadsheet or electronic notepad full of data on sample testing count, fragrance notes, prices, perfumer names or vintage scent markers…

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