Last week, I read an interesting article in the New York Times1 regarding the falling prices of “premium” blue jeans; reporter Eric Wilson wrote: “The $300 pair of designer jeans is now, courtesy of the recession, the $200 pair of designer jeans.” And what does “premium” mean exactly — “…you had to pay a premium to wear them (the jeans) …. Designers found they could charge a lot for the perception of prestige.”
Niche perfume prices have increased dramatically over the last several years, but the higher prices don’t guarantee outstanding, strikingly original perfumes. Expensive fragrance lines justify their prices and lure consumers with: “rare” and “precious” ingredients; deluxe packaging; restricted availability; flattery (Connoisseurs of fine fragrance will recognize the brilliance of this perfume!); and prices so steep only the “Elite” (YOU!) can afford to buy them.
The NYT article concludes: “Like any commodity that becomes overpriced, there eventually comes a market correction.” While we’re waiting for that correction in the perfume realm, I’ll review two expensive By Kilian scents.
Pure Oud
Pure Oud is the first perfume in By Kilian’s “Arabian Nights” fragrance collection; it was developed by perfumer Calice Becker and lists notes of oud, saffron, copahu balm, amber, gaiac wood, cypriol, cistus labdanum, myrrh and animalic notes…
UK niche line 
