Osmoz, the consumer website operated by fragrance & flavor company Firmenich, has launched a series of “olfactory exploration” perfume kits, Les coulisses du parfum:
From the mysteries of creation to the magic of the raw materials, osMoz.com invites you to discover the secret world of perfume through a unique knowledge sharing journey of the fragrance palette.
• Experience the pleasure of an olfactive evaluation as trained professionals do…
Osmoz, the consumer perfume website owned by Firmenich, has launched an iPhone-ready website:
The customized osMoz.com layout specifically designed for the new iPhone 3G is accessed at mobile.osMoz.com. This mobile site contains all of the most important features of the osMoz 2.0 site for the shopper-on-the-go. Daily fragrance news, personal fragrance albums…
Osmoz is holding a series of virtual focus groups on their Second Life location, “osMoz, The Pefume Island”:
These “virtual focus groups”, from 30 till 60 minutes, animated by professionals of marketing studies, aim at exchanging with the other residents on subjects related to luxury and fragrances…
Osmoz, the consumer perfume website owned by Firmenich, has opened an island on Second Life:
“osMoz, The Pefume Island,” is a place to share and exchange ideas, offering a range of olfactory possibilities, including a stroll through the ingredient garden. Fragrance fans’ favourite feature: letting your avatar wear a virtual scent from the Fragrance Bar. Check it out…
There is a profile on Serge Lutens, including a brief interview, on the osmoz site:
The raw ingredients are alive, they move around and create surprises. You have to be ready to guide the fragrance in an unconscious way.
And in other news, the latest smell research results:
Canadian researchers have determined that most people's noses appear to pick up scents better when they are sitting or standing compared to when they're reclining.
(via Yahoo News link expired, sorry!)