Just in case you haven’t noticed, the phrases “conscious consumerism” and “sustainable luxury” have been appearing with increasing frequency over the past year or two. And now we have Sana Jardin, “the world’s first socially-conscious, luxury fragrance house. . . . created primarily as a vehicle for social change to power social impact through the economic empowerment of women through The Beyond Sustainability™ Movement.”
If you’d like to do some reading about Sana Jardin’s back story and business model, you can find plenty of information on the company website. I’ll limit myself to brief reviews of three Sana Jardin fragrances (from a collection of seven, all developed by perfumer Carlos Benaïm) that I’ve been trying over the past week or so, and you can decide for yourself what socially conscious fragrance might be and how far you’re willing to go for it…
