Balenciaga will launch Balenciaga Paris in February. The new perfume for women, made under the Coty umbrella, will be the brand’s first major perfume launch since Cristobal in 1998.*
Balenciaga Paris was developed by perfumer Olivier Polge; the floral chypre features violet leaves, cedar and patchouli…
We are not interested in niche. Fashion is already for a small audience. We like to communicate with as many people as possible.1
That’s Viktor Horsting of Viktor & Rolf, explaining the “blatantly commercial”2 appeal of their debut fragrance for women, Flowerbomb. Anyone hoping that they’d go for an edgier aesthetic with their followup, the newly launched Eau Mega, will be disappointed: Flowerbomb, while neither edgy nor esoteric, was somewhat over-the-top; Eau Mega, with its “extravagant freshness”3, is the sort of clean and pleasant and safe thing anybody could wear anytime, and presumably, Viktor & Rolf very much hope they will.
The tag line for Eau Mega is Megafy Yourself, and the fragrance…
…celebrates a new icon of femininity, in the form of a superheroine who, aided by her fragrance, transforms reality into her own universe of beauty and glamour and “megafies” the world.4
What does this megafied superheroine smell like? Well, like melon water and pear…
Perfumer Olivier Polge has won the 2009 International Fragrance Prize / Prix International du Parfum (formerly the Prix François Coty). The prize is awarded for artistic achievements in the field of perfumery. (via cosmeticnews)
Polge’s recent creations include Burberry The Beat, Davidoff Hot Water, Diesel Only The Brave, Jil Sander Jil…
Roberto Verino has launched Roberto Verino Gold, a new woody floriental fragrance for women. Gold is for the woman who is “naturally elegant, without showing off, but with the charming aloofness of one who is effortlessly stylish”…
Kate Moss will launch Vintage by Kate Moss, her fourth fragrance for women, in September.
Vintage is a fruity floriental, and was developed by perfumer Olivier Polge. The fragrance notes include pink pepper, freesia, mandarin, heliotrope, jasmine, almond blossom, tonka bean, vanilla…