Country pop star Taylor Swift will launch her debut perfume, Wonderstruck, in September. Wonderstruck was made under arrangements with Elizabeth Arden; the title comes from a line in Swift’s song Enchanted…
Michael Kors Island Palm Beach ~ new fragrance
Michael Kors has launched Island Palm Beach, the fifth and latest flanker to 2005’s Michael Kors Island. As Kors noted, Palm Beach is “the closest thing America has to Capri”…
Ed Hardy Born Wild ~ new fragrances
Ed Hardy will launch Born Wild, a new duo of fragrances for men and women, in November.
Ed Hardy Born Wild For Women (shown above) ~ “Let this daring fragrance take you on an adventure…
Elizabeth Arden 5th Avenue Gold, Annayake Pour Elle Light ~ new fragrances
Elizabeth Arden will launch 5th Avenue Gold, a new limited edition flanker to 1996’s 5th Avenue fragrance for women.
5th Avenue Gold was developed by perfumer Olivier Gillotin…
Beyonce Heat ~ perfume review
You can tell the potential of a celebrity fragrance brand in its first few days in store. This is off-the-chart.
That’s Terry Lundgren, CEO of Macy’s, noting that Beyoncé’s debut fragrance, Heat, is already flying off the shelves.1 Coty, who hopes that Heat will “re-energize the celebrity category”, must be thrilled.2
Heat is a warm fruity musk; it opens on lots of peach-flavored hard candy over midding-dark, nondescript florals, and is a little loud for a few minutes3 (the notes: red vanilla orchid, magnolia, neroli, blush peach, honeysuckle nectar, almond macaroon, crème de musk, sequoia milkwood, tonka bean and amber). After that, it’s softer, easier to wear, although the sweetness never dissipates more than slightly…