• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives
Browsing by tag: olfaction

Images and words associated with an odor

Posted by Robin on 11 October 2024 3 Comments

Unlike the primary sensory brain areas that process sights and sounds, the one that decodes scents also responds to other stimuli, such as images and words associated with an odor, according to a study published today in Nature.

The extent to which neurons in the primary olfactory cortex, which includes the piriform cortex, respond to non-odor stimuli was surprising, says Marc Spehr, head of the Chemosensation Laboratory at RWTH Aachen University, who co-led the study. One neuron, for example, which activated in response to the scent of black licorice, also responded to the word “licorice,” images of the candy and the odor of anise seed, which is unrelated but has a similar scent.

— Read more in Double-duty neurons in primary olfactory cortex pick up on more than just scent at The Transmitter.

Mapping odor memory

Posted by Robin on 12 September 2024 2 Comments

TUD’s research began in April and will study the effects of perfumes from Estée Lauder’s catalog on the parts of the brain that control memory and emotion. Dr. Hummel said the research hopes to find which parts of the brain are involved in mapping odor memory, such as the thalamus; which controls sensory and motor skills, or the cerebellum; and which controls balance and coordination, by tracking blood flow to various parts of the brain.

— Read more in Exclusive: Estée Lauder announces partnership with the Dresden University of Technology to study perfume and emotion at Glossy.

You’ll never be able to smell beta-ionone

Posted by Robin on 5 September 2024 7 Comments

Our ability to detect odours – and how strong or pleasant we find them – also depends on how those detectors work in our own individual noses. We smell a fragrance like violets when a chemical called beta-ionone binds to a detector known as OR5A1. But for about half of people, that detector simply doesn't work. You'll never be able to smell beta-ionone if you're one of them, no matter how much of it is sitting in a vial in front of you.

— Read more in The great smell-off: TikTok sparks debate on American vs European noses at BBC.

Smell contains information

Posted by Robin on 20 August 2024 Leave a Comment

“We’ve known that smell contains information we can use to detect disease,” he says. “But computers can’t speak that language and can’t interpret that data yet.”

While that’s his long-term goal for the company, in the near term he wants Osmo to make safer, more sustainable aroma molecules for fragrances in everyday products like perfume, shampoo, insect repellant and laundry detergent.

— Alex Wiltschko, CEO and co-founder of AI startup Osmo, on why it is important to teach computers to smell. Read more in Led by a former Google researcher, this company wants to give computers a sense of smell—here’s how it works at CNBC.

The odor of pathogens

Posted by Robin on 15 August 2024 Leave a Comment

The researchers found that C. elegans can sense the odor of pathogens and get its intestinal cells ready to withstand the impending attack.

This discovery raises an intriguing question – Is there actually a smell coming off of pathogens that we can pick up on and help us fight off an infection?

— Read more in Is it possible to smell pathogens and fight them before an infection? at Earth.com.

« Newer articles
Older articles »

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

6 January ~ damage poll

31 January ~ winter reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2026 Now Smell This. All rights reserved.