A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (31 slides in all) — most of these are for fragrances recently released in stores or just about to be released…
Bunch o’ limited edition collector bottles 2014, part 7
More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US.
Today’s post also includes new (not limited edition) packaging from S-Perfume, Burberry and Oilily, plus special editions from Swarovski, Anna Sui and Puma.
New packaging for the S-Perfume line: “In 2014 the pop and urban-spirited fragrances took a new experimental direction in order to renew its identity, thanks to the collaboration with Intertrade. A minimal visual code in which the palette of colors goes side by side with the choice of the main essence in each fragrance, whose olfactory sensation is as striking as the decisive though discreet watercolour packaging. The lettering is carved on all sides of every bottle like an elegant screen print, a feature that helps to leave admirers with the reminder of a perfume rich in content and stylish visual emotions…”
Oilily Ovation ~ new fragrance
This month, Netherlands-based Oilily will launch Ovation, a new floriental perfume for “independent and self-assured” women. Ovation marks Oilily’s 20th anniversary as a fragrance house…
American Beauty Beloved Red Rose, Oilily Lucky Girl ~ new perfumes
American Beauty has launched Beloved Red Rose (shown above left), a flanker to 2008’s Beloved. Beloved Red Rose follows last year’s Beloved Moments, and like the rest of the series, is fronted by actress Ashley Judd:
“Nothing is as romantic as a red rose.” – Ashley Judd…
Fragonard Caresse, Oilily Blue Sparkle ~ new perfumes
Fragonard has launched Caresse, a new version of a 1929 perfume:
Re-created from a historic Fragonard Perfume, CARESSE is a sweet harmony of French Mediterranean flowers and fruits: rose, jasmine, orange blossom, mandarine, peach and apricot.
Fragonard Caresse is available in 50 ml Eau de Parfum…