Fresh, with its neatly focused line of products and simple-but-sophisticated visual style, has offered an upscale alternative to The Body Shop and Bath & Body Works since the early 1990s. Fresh’s flagship boutique in SoHo looks almost clinical at first glance, but its tiled floor and white shelves create a neutral background for Fresh’s meticulous product displays and understatedly decorative packaging. In keeping with the company’s clean, streamlined style, most of Fresh’s Eau de Parfums are composed around fruit and/or foliage notes, and many of them could be worn by either men or women. A handful of the fragrances are also available in smaller sizes, packaged in refillable, one-ounce bottles; and many of them can be layered with matching shower gels and body lotions…

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