The Los Angeles Times plans to run a “scratch and sniff” advertisement in a 32-page section about fall films scheduled for next Sunday. The ad, for a family movie called “Mr. Magorium’s Wonder Emporium,” uses a scented ink meant to evoke the olfactory pleasures of frosted cake.
— Why your daily newspaper might soon be as highly scented as a fashion magazine. Read more in the New York Times.
The Perfume Coffret from Thierry Mugler is slated to go on sale in the United States later today at the project's new English language website. The price is $700. (via Clarins Group USA)
As the year draws to a close, I am desperately trying to clear out my massive backlog of untried or partially tried fragrance samples. Unless something is so horrible that it necessitates instant removal (i.e., a scrubber), my practice is to try everything at least twice, and if it warrants a review (that is, if I can think of something to say about it) I usually give it 3-5 tries. But there are many fragrances that just don’t capture my attention one way or another on the first try, and they tend to spend months in the purgatory of the “try again some day” basket. Such was the fate that befell L Eau de Parfum, the fragrance inspired by the Showtime series The L Word and launched by Apothia earlier this year.
L Eau de Parfum was created by perfumer Yann Vasnier and includes notes of angelica, juniper, cardamom, violet leaf, Florentine orris butter, vetiver, sandalwood, musk and crystal amber…
Forbidden Fruit is the debut scent from the television series Desperate Housewives, now in its third season on ABC. Created under arrangements with Coty, the Forbidden Fruit fragrance is a fruity floriental with notes of Rome apples, orange blossom, peach, wisteria (a nod to the show’s fictional Wisteria Lane), jasmine, ylang-ylang, passion lily, cedarwood, sandalwood, vanilla and tonka bean.
Despite the name and the advertising, Forbidden Fruit is not quite as fruity as I expected. It starts with tart apple with a touch of citrus…
Thierry Mugler will launch a limited edition set of fragrances in conjunction with the upcoming film version of Patrick Suskind's Perfume. Le Parfum...
...comprises a box of 14 olfactive components (7.5ml phials) together with a 15ml bottle of a scent called Aura. This is to be used as the base scent to which the consumer can add the various components. Mugler worked with IFF [International Flavors & Fragrances] to create the set.
Look for Le Parfum in September; 1300 sets will be sold at €500 each. (via cosmeticsint)