Fragrance house Givaudan has designed a free iPhone application designed to help consumers navigate the perfume market both in-store and online. The company has used information from its Miriad 2.0, winner of this year’s FiFi Technological Breakthrough of the Year for Fragrance for Fragrance Creation & Formulation, to create a database of over 4,000 prestige fragrances to form the consumer guide in the iPerfumer.
— Read more at Givaudan unveils perfume i-Phone app at Cosmetics Business. iPerfumer can be found now in the App Store at iTunes.
Osmoz, the consumer perfume website owned by Firmenich, has launched an iPhone-ready website:
The customized osMoz.com layout specifically designed for the new iPhone 3G is accessed at mobile.osMoz.com. This mobile site contains all of the most important features of the osMoz 2.0 site for the shopper-on-the-go. Daily fragrance news, personal fragrance albums…
