The seemingly inexorable rise in the number of women’s fragrances year-on-year was halted in 2014 when the launch pipeline contracted by -4.4% according to new data from Fragrances of the World 2015. Niche scents fell even further.
— TRBusiness, reporting on Michael Edwards' numbers for 2014. Note that we still got more overall fragrance launches than the year before! Read more at Women’s fragrance launches fall by -4.4%.
Michael Edwards has released the latest version of his “fragrance bible”, Fragrances of the World 2015. The 2015 edition (the 31st) lists over 8,000 fragrances grouped by fragrance family, and includes over 1,500 new releases…
It’s finally Friday! Our community project for today: wear one of the perfumes included in Michael Edwards’ Perfume Legends (I’ve added a complete list at the end of the book review), or wear any fragrance from 1992 or before. What did you pick?
As always, do chime in with your scent of the day even if you aren’t participating in the community project.
I’m wearing vintage Jean Patou Joy extrait from the 1960s. From Perfume Legends, quoting Elsa Maxwell’s autobiography…
You had American women who had grown up with Charlie and had become part of the designer revolution of the 80s and were now looking for something different that not everybody knew about. And you had department stores who were desperate to pick up some new brands. That was what caused the revolution of niche.
And then of course the Internet happened. Suddenly the perfumistas took control of it. Unfortunately though, because the entry price is so low, any Tom, Dick and Jane can come up with a range of fragrance.
— That's Michael Edwards, author of Perfume Legends, talking about the rise of niche fragrance. Read more at The Revolution Of Niche - An Interview With Michael Edwards at Persolaise.
Michael Edwards has released the latest version of his “fragrance bible”, Fragrances of the World 2014. The reference book celebrates its 30th anniversary this year. The 2014 edition lists over 8,000 fragrances grouped by fragrance family, and includes over 1,200 new releases. The book is used by numerous retailers to help customers find fragrances they might like based on the scent(s) they already know and enjoy…