Cartier has launched three more fragrances in the Les Heures de Parfum series, bringing the total to eight. Reportedly, there are five more to come. All of the fragrances were developed by perfumer Mathilde Laurent…
Cartier de Lune ~ new perfume
Cartier has launched Cartier de Lune, a new fragrance for women:
The Story: For the first encounter, Cartier creates a moonlight perfume…
Cartier Les Heures de Parfum ~ fragrance reviews
If I could hire Mathilde Laurent to create a perfume for me based on a time of day, I’d choose dawn. My fragrance — I’ll call it la Naissance du Jour1 in honor of my favorite Colette novel — would evoke happy, and quiet, endings (the last breath of a day that will never return) and the fresh possibilities of the new day that’s just beginning. My fantasy perfume would start off dark (full of Mysore sandalwood, cedar, cypress, agarwood) and turn “bright” like a rising sun (with notes of iris root, sharp, green stems and leaves, galbanum, rain-drenched narcissus blossoms, and vibrant citrus — tangerine, lemon, bergamot). My perfume would be a revelation and its “development in reverse” a miracle — I’d never tire of the fragrance (and not just because it would cost me approximately $80,000).
Cartier’s Les Heures de Parfum collection (created by Laurent) has been petted (heavily) by many in the perfume sphere; the perfumes have been giddily critiqued (no tongues in cheeks, no winks hinting at hyperbole) and deconstructed like complex poems. Cartier must relish the attention, even though the perfumes are currently in limited distribution (less than 30 stores are selling the fragrances worldwide during their first year of release).2
In Women’s Wear Daily, Sabrina Daninos, marketing development director, Cartier fragrances, said the perfumes were “a really ‘haute’ collection of exclusive fragrances for connoisseurs.” Stéphanie Lefoll, market development director, Cartier fragrances, deemed the collection “very exclusive.” Daninos also references the Cartier bespoke fragrance business…
Cartier Les Heures de Parfum ~ new perfumes
This fall, Cartier will follow Chanel (Les Exclusifs), Giorgio Armani (Armani Privé) and Hermès (the Hermessences) into high-end niche perfume territory. Les Heures de Parfum, the new collection, will be…
…“a really ‘haute’ collection of exclusive fragrances for connoisseurs,” says Daninos [Cartier’s marketing development director Sabrina], explaining each one will have — along with its name — a number, like hours in the day. Number 12, for instance, is also called L’Heure Mystérieuse (or “the mysterious hour”)…
Cartier Roadster ~ fragrance review
Roadster is Cartier’s first men’s fragrance launch in 10 8 years (Déclaration Must de Cartier Pour Homme was released in 2000) and Cartier hopes Roadster will attract a younger male consumer to the brand’s fragrances (apparently, Cartier men’s colognes are sold mostly to men over 45 years of age).* The Roadster fragrance is named after a Cartier watch (you guessed it — the Roadster; see below) and is contained inside a bottle whose cap design was inspired by the watch’s crown. Roadster is a perfume with a vague “automotive” connection (see the tire rim-like rings on the bottle’s collar?) Philippe Nazaret, assistant vice president of Cartier's North American fragrance division calls Roadster “a gemstone” referring to the “transparency and luminosity” of Roadster’s bottle — “a bottle designed to stand on its side to suggest motion.”* Pardon me if I’m a little confused.
One thing I do understand: Cartier Roadster is minty. Perfumer Mathilde Laurent built a fragrance around mint — accented with bergamot, vetiver, labdanum, patchouli, Cashmere wood and vanilla. Even though I like every listed fragrance note in Roadster, minty colognes are problematic…