Perfume coverage in the February issue of Allure, and please comment on any fragrance coverage you've seen in other fashion & beauty magazines lately:
Cover: Isla Fisher.
Scent strips: Vera Wang Look, Juicy Couture, the new Perry Ellis for Women.
Editorial coverage: The Beauty Reporter section includes a “Smell This” feature in which random passersby comment on the new Guerlain Le Petite Robe Noir…
Perfume coverage in the January issue of Allure (which is surely the thinnest in recent memory?), and please comment on any fragrance coverage you've seen in other fashion & beauty magazines lately:
Cover: Eva Mendes.
Scent strips: nary a one! I've been subscribing to Allure for several years now, and this is the first “unscented” issue I've seen…
In 1950, Cosmopolitan magazine looked a lot different than today's Cosmopolitan, but the audience seems to have been the same then as it is now: young, single women without a lot of money. Unlike Harper's Bazaar and Vogue, which catered to women who had, or at least aspired to, charge-o-plates at Bergdorf's, Cosmopolitan was aimed at the working class woman. I already had a Harper's Bazaar from 1938 that was chock full of perfume ads. How would Cosmopolitan treat perfume twelve years later?
If my issue is any indicator, perfume was a luxury item to Cosmopolitan's readers. It was exotic, expensive, and less important than a fully stocked bar, routing Communism, or finding a husband…
Perfume coverage in the December issue of Allure, and please comment on any fragrance coverage you've seen in other fashion & beauty magazines lately:
Cover: Scarlett Johansson.
Scent strips: Beckham Signature, Christian Dior J'Adore, Donna Karan Cashmere Mist, Armani Code…
