Shoppers 35 and under want to smell like themselves, not everyone else, and that’s bad news for the many celebrity products that occupy the midrange. At the luxe end of the spectrum, consumers in the U.S., Europe and Asia — including young Chinese shoppers — want aspirational and unusual options.
— An explanation that fails to explain Le Labo Santal 33 (among others). Read more at Millennials Don't Want to Smell Like Celebs Anymore at Bloomberg.

