Prestige fragrance sales have exceeding expectations since the start of the pandemic in 2020, Jensen said. After long stretches at home, their social and professional lives disrupted, Americans wanted to treat themselves. In some cases, that meant dropping more than $300 on a 2.4-ounce bottle of Maison Francis Kurkdjian Baccarat Rouge 540 or 3.4 ounces of Byredo Mojave Ghost perfume.

— Read more in The fragrance industry is booming. Here’s why it makes scents. at The Washington Post. Hat tip to AnnE!

Last month, Fendi dipped its toe back into the fragrance world. The Italian fashion house and LVMH property released seven fragrances created by renowned perfumers like Quentin Bisch and Anne Flipo, available exclusively at Fendi stores for $330 apiece.

A few hundred dollars is a bargain for a Fendi product — a mini Fendi baguette in the brand’s signature monogram will run you $2,390. But for a designer perfume, it’s a steep point of entry. The last time Fendi released a new fragrance — Furiosa in 2014 — it sold for just just over $100.

— Read more in How expensive can fragrance get? at Glossy.