Chopard, which celebrates its 150th anniversary this year, will launch Noble Vetiver, a new fragrance for men:
The Noble Vetiver man loves to share his passion for high quality, fine objects and is admired by his peers…
Givenchy Play For Her ~ new perfume
Givenchy will launch Play For Her in August. The new feminine counterpart to 2008’s Givenchy Play For Him fragrance is fronted by Justin Timberlake and model Noot Sear…
Givenchy Play & Play Intense ~ fragrance reviews
Thanks to “old” Givenchy marketing and publicity, whenever I see or hear the word “Givenchy” I think of Hubert de Givenchy. In ‘candid’ and professional photos he always looks at ease, and I don’t know anything about his private life…and that’s a GOOD thing. When the man or woman behind a brand is “mysterious” (or just plain circumspect) it’s easier to approach the brand’s products in a way that’s personal, a way that’s not besmirched by or connected to the designer’s life and personality — his or her drug use, dieting and exercise regime, sex life.
Every time I go into my local Nordstrom store and spray on some Armani Privé Bois d’Encens, the Armani sales person tells the same old “Creation Story” — how young Giorgio always went to church with his grandmother and loved the incense-infused services; Armani asked his perfumer to recreate the church-incense aroma with Bois d’Encens. Being susceptible to imagery, now, when I spray on Bois d’Encens, I imagine the too-tanned, white haired head of today’s 75-year-old Armani on a six-year-old boy’s body and see a classic Italian grandma, black dress and stockings, lace veil pinned to her head, pulling little Armani down a cathedral aisle, censers swinging and smoking all around them. I don’t like other people’s faces (and life stories or fantasies) intruding on my perfume experiences.
Justin Timberlake is the “image” of Givenchy’s two new men’s perfumes: Play and Play Intense, and he comes with a lot of baggage…
Six Scents Fragrance Initiative, Series One ~ new fragrances
The Six Scents Fragrance Initiative is a new, ongoing collaboration between Symrise, Metaproject and Seven New York. The group plans to launch six new fragrances every year with a percentage of the proceeds going to charity. Six Scents: Series One will launch next month, and will benefit Designers Against AIDS' International AIDS Awareness Education Center in Antwerp, Belgium.
Each of the six fragrances was developed by a celebrated designer working in conjunction with a Symrise perfumer. The fragrances for Series One, curated by Joseph Quartana of Seven New York, are:
Fragrance 1: Urban Tropicalia ~ by Alexandre Herchcovitch. According to perfumer Joachim Correll, “The inspiration for this fragrance was driven by the way that Alexandre creates fashion: The creative liberty he uses to design fashion which can be used equally by men or women…”
Jil Sander Style Pastels ~ new perfumes
Jil Sander has launched Style Pastels, a trio of limited edition variations on the 2006 Jil Sander Style fragrance. All three of the Style Pastel fragrances were developed by perfumers Bernard Ellena and Lucas Sieuzac.
Jil Sanders Style Pastels Blush Pink ~ a powdery-woody floral; the notes include neroli, violet, heliotrope, soft woods and amber…