Louis Vuitton has launched Les Sables Roses, a new oriental fragrance…
Louis Vuitton Les Colognes Afternoon Swim, Cactus Garden & Sun Song ~ new fragrances
Louis Vuitton will launch Afternoon Swim, Cactus Garden and Sun Song, three fresh cologne-like fragrances, in April. All were developed by perfumer Jacques Cavallier…
Your love is bright as ever
Emma Stone, directed by Sam Mendes, soundtrack courtesy of Beyoncé, for Louis Vuitton Attrape-Rêves.
Louis Vuitton Attrape-Reves ~ new perfume
Louis Vuitton will launch Attrape-Rêves, a new fragrance for women, this month. Attrape-Rêves is fronted by actress Emma Stone…
No secret
Louis Vuitton has made no secret of its desire to build a beauty empire. The $465bn beauty market is set to increase to $750bn by 2024, according to Inkwood Research, and although last year Mintel reported that the fragrance category is only set to increase by about 1.4 per cent to £1.5bn by 2022, the blockbuster perfume remains a luxury lodestar. Chanel has built a $10bn-a-year business around a few key signature scents.
— Read more at On the scent: why Louis Vuitton is putting its faith in fragrance at Financial Times.