Lorenzo Villoresi recently became the first independent perfumer to win the Prix François Coty. In his honor, today I’m revisiting Yerbamate, a 2001 fragrance from the Fantasy Collection. Yerbamate was named for the South American plant that is brewed to make mate tea. The ad copy describes the scent as…
A boundless greenland touching the sky. The scent of grass, of new-mown hay, of countless herbs and flowers scattered in the fields, stirred by the wind and warmed by the sun. A lonely fire in the meadows, the quiet ritual of tea and mate a gentle veil of smoke, rising and lightly embracing…
