L'Oréal has partnered with neurotechnology firm Emotiv to pair the beauty giant's proprietary scents and algorithms with a neurotech headset to help consumers make accurate and personalized fragrance choices. The system will be introduced worldwide in Yves Saint Laurent flagship stores in multiple countries in 2022 and 2023.
— Read more in L’Oréal x Emotiv Launch Neurotech Scent Selection Platform at Perfumer & Flavorist.
To go with your peach-scented eyeshadow? L'Oreal Pro Matte Les Chocolats Scented Liquid Lipstick, in six colors (Dose of Cocoa, Bittersweet, Box o Chocolate, Candyman, Sweet Tooth and 70% Yum), about $8-10 each. Hat tip to jonr951!
Ruhi Patil, a perfumer at International Flavors & Fragrances (IFF), talks about her job for L'Oreal's Girls in Science program.
Found via @PandFMagazine at Twitter.
EBay, the most-visited U.S. e-commerce site, is liable for trademark breaches due to its active involvement in the pre- sale, sale and after-sale processes on its online platform, lawyers for L’Oreal told the European Court of Justice today. EBay uses L’Oreal trademarks as sponsored links to lead users to infringing perfumes and other cosmetics, according to L’Oreal.
— From EBay Liable for Leading Users to Fakes, L'Oreal Says at Bloomberg, with thanks to Emily for the link! For more background, see here and here.
The cosmetics giant L'Oreal won a four-year battle on Friday to protect the reputation of its luxury perfumes – brands such as Trésor and Miracle – against low-cost "smell-alike" imitations.
L'Oréal cannot stop third parties selling perfumes that smell like its own. Instead the company has succeeded in stopping imitators from advertising the similarities of their smell-alike products, which they sold at a fraction of the list price.
— The UK Court of Appeals has upheld a prior ruling from the European Court of Justice, but they weren't happy about it; read more at L'Oreal victory over protecting brands raises questions on free trade at the Guardian.