Spanish house Loewe has launched Aire Loewe Evasión, a new fragrance for women. Aire Evasión is a flanker to 1985’s Loewe Aire, and follows 2013’s Aire Allegro, 2012’s Aire Sensual and 2009’s Aire Loco, among others…
Bunch o’ fragrance ads 2014, part 3
A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (30 slides in all) — most of these are for fragrances recently released in stores or just about to be released…
Sport
An ad for the new Loewe Sport collection. Loewe has done some really wonderful commercials in the past (see Quizás, Quizás, Quizás, Quizás, Quizás, Quizás Pasión, Solo Loewe Platinum, Aire Loco), and this one is perfect. Another great "sport" commercial: Kenzo Homme Sport Extreme.
Loewe Sport collection ~ new fragrances
Spanish house Loewe will launch a Sport collection for men later this month, with four fragrances: Loewe Pour Homme Sport, 7 Loewe Sport, Solo Loewe Sport and Esencia de Loewe Sport. The fragrances are fronted by Javier Hernanz (sprint canoer), Iñaki Osa (jai alai), Arturo García (archery) and Jordi Bargalló (hockey)…
Loewe El 8 de Gran Via, Opera en el Teatro Real, Amanece la bella Cibeles & Las tardes de Capricho ~ new fragrances
Spanish luxury brand Loewe has launched four new fragrances in their Colección Un Paseo por Madrid. El 8 de Gran Vía, Ópera en el Teatro Real, Amanece la bella Cibeles and Las tardes de Capricho bring the series total to eight, all “inspired by the splendour of Madrid…[and the] evocative, dreamy and majestic strolls that only the capital city can offer”…