The cosmetics giant L'Oreal won a four-year battle on Friday to protect the reputation of its luxury perfumes – brands such as Trésor and Miracle – against low-cost "smell-alike" imitations.

L'Oréal cannot stop third parties selling perfumes that smell like its own. Instead the company has succeeded in stopping imitators from advertising the similarities of their smell-alike products, which they sold at a fraction of the list price.

— The UK Court of Appeals has upheld a prior ruling from the European Court of Justice, but they weren't happy about it; read more at L'Oreal victory over protecting brands raises questions on free trade at the Guardian.