Since 2001 commercial use of the word Alhambra has been restricted to protect the reputation of the UNESCO World Heritage site.
The Patrono de la Alhambra y el Generalife, trustees of the monument, have approached the fashion house for an explanation and could seek legal action if no "mutually beneficial" arrangement is forthcoming.
— The Giorgio Armani brand apparently did not get permission to use the name Alhambra in their new Oranger Alhambra fragrance. Read more at the Telegraph.