L’Artisan Parfumeur will launch Mémoire de Roses, a new feminine fragrance, in February…
The daily lemming
L'Artisan Parfumeur gears up for the Year of the Tiger with a collector bottle of Passage d'Enfer. "This translucent lily is borne aloft by coils of incense that transport it towards the sky, offering it eternal life. In 1999, Passage d'Enfer embodied the imminence of a new millennium. In 2022, its brilliance is elevated by a celebrated tiger. The tiger ushers in a positive cycle, full of determination, surprises, and spontaneity. Fittingly echoed in the mystical wake of Passage d'Enfer, it embodies a renewal, a journey towards other spiritual horizons." €130 for 100 ml Eau de Toilette.
The daily lemming
Holiday gift idea? One for you and one for me? "Three fragrance must-haves from L'Artisan Parfumeur in travel sizes, wrapped in a gorgeous green leather pouch.This fragrance gift set includes the incense flower of Passage d'Enfer, the sweetness of Noir Exquis and the mischievous charm of Mûre and Musc Extrême. The collection is presented in a beautiful box designed by illustrator Katie Scott, with a winter spirit to celebrate the magical holiday season." 3 x 10 ml, $120 at Saks.
$462,200 worth of Passage d’Enfer
During the most recent 618 online shopping festival in June 2021, niche fragrance sales on Tmall platforms surged by roughly 200 percent year-on-year, according to Alibaba. In its 618 debut, the Puig-owned L’Artisan Parfumeur sold more than RMB 3 million ($462,200) worth of its popular scent Passage d’Enfer and became the top-selling niche perfume brand on Tmall Global.
— Read more in Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands at Jing Daily. (You can find the Sandy-Z video referenced in the article, in which she decorates her bottle of Passage d'Enfer, here. If you're not familiar with the 618 shopping festival, see China’s Annual 618 Shopping Event Shows Consumers Are Back at Forbes.)
L’Artisan Parfumeur Obscuratio & 63 Crepusculum Mirabile ~ new fragrances
L’Artisan Parfumeur has added two new fragrances to the La Botanique collection (formerly known as Natura Fabularis). Like the others in the series, 25 Obscuratio and 63 Crepusculum Mirabile were developed by perfumer Daphné Bugey, and the number represents the number of trials before the final formula…