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Browsing by tag: kate walsh

This new Boyfriend

Posted by Robin on 8 June 2019 3 Comments

Boyfriend relaunched last year, with several significant changes. No longer is the perfume sold at Sephora; instead, they’ve transitioned to a direct-to-consumer model that allows for greater control. Walsh also wanted this new Boyfriend to be a full lifestyle brand, a vision that’s come to life with a newsletter and Facebook groups where people can connect with Boyfriend beyond the scent. Walsh has also harnessed the power of social media (and her 886,000 Twitter and 2.3 million Instagram followers) to connect with her customers, who often begin as fans of her on-screen work.

— Read more at How Kate Walsh Brought Back Her Boyfriend Perfume Brand Nearly 10 Years After Its Debut at AdWeek.

In-store marketing costs

Posted by Robin on 6 September 2018 2 Comments

That’s when the “exorbitant” in-store marketing costs began to stack up. “It's really expensive to get good placement in Sephora,” she says. “There were costs to be in the holiday catalogs or sampling for holidays — all these programs that big companies have.” Though she says Sephora was very supportive, she didn't anticipate having to pay for good shelf placement or to be in holiday boxes. Sephora did not respond to request for comment.

— Read more at How Kate Walsh Re-Launched Her Fragrance Business for the Instagram Era at Hollywood Reporter.

Perfecting

Posted by Robin on 19 April 2018 5 Comments

She also clarified that the relaunch, which is happening with the help of Digital Media Management, could evolve into the creation of further fragrances. “Our plan is to bring [Boyfriend] back and continue to test and develop more products with the winning scent,” she said.

According to the official Boyfriend Perfume Instagram account, the company has been working on perfecting the original formula for the past year.

— Kate Walsh talks about the relaunch of Boyfriend. Read more at Kate Walsh’s ‘Boyfriend’ fragrance makes a comeback at The Malay Mail.

Bunch o’ limited edition collector bottles 2013, part 1

Posted by Robin on 11 January 2013 10 Comments

More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US.

Lanvin Arpege minaudière

From Lanvin, a minaudière celebrating the 85th anniversary of their classic Arpège perfume. Made in Italy of resin molded in the shape of the Arpège bottle, with gold-tone hardware, chain handle and push-button closure. Available for pre-order at Bergdorf Goodman (expected to ship in April) for $3610…

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Kate Walsh Boyfriend & Billionaire Boyfriend ~ fragrance reviews

Posted by Jessica on 24 February 2012 113 Comments

Kate Walsh Boyfriend advertKate Walsh Boyfriend flacon

I remember meeting my freshman-year roommate on the very first day of college. When our parents had departed and we stood alone in the room, her first full sentence to me was, “Do you have a boyfriend?” What a strange way to begin a conversation and a potential friendship, I thought. I had just finished painstakingly arranging my half of the room. Why didn’t she ask me about my books, my posters, my music collection? Why didn’t she ask me, better yet, about myself?

My initial reaction to Kate Walsh Boyfriend was similar. Boyfriend, whose tagline is “Wear Him,” is intended “to capture the scent of a guy on a girl: a man’s cologne mixed with perfume, the smell that lingers on the skin.” But why would I want a perfume that makes me smell like some imaginary male companion, particularly in a scenario written like a romance novel? (“She inhales his shirt, taking in the scent of the man she loves. It lingers on her clothes, her sheets, her hair—all over. Imprinted on her body and in her mind, it radiates within her, filling her with feelings of warmth and desire.”) And why would I want to own and display a perfume bottle marked with various masculine first names? Are they meant to signify past boyfriends? Or am I supposed to find my real-life companion’s name on the list? (My husband’s name is there, for the record. But what if it weren’t?)

Boyfriend’s notes are listed as dark plum, myrrh, night blooming jasmine, benzoin tears, skin musk, golden amber and vanilla woods. That list didn’t really raise my expectations — those “ingredients” have all appeared many times before, even in combination — but the fragrance itself did make me sit up and take notice…

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