Bvlgari is relaunching Pour Femme, a 1994 fragrance created by perfumer Sophia Grojsman, with a new bottle design and advertising featuring model Kate Moss. The juice remains the same.
Advertising is to begin in August; the new bottle design should be on shelves in September. (via Women's Wear Daily, 7/7/2006).
Watch the Kate Moss television ad for Pour Femme at Marionnaud.
This is the first advertising image I’ve seen for the upcoming Guerlain Insolence, due for launch in mid-August and fronted by actress Hilary Swank…
Keira Knightley will replace Kate Moss as the face of Chanel’s Coco Mademoiselle fragrance. Look for the first ads in 2007; meanwhile, here is one of Kate’s, courtesy of CouleurParfum, and you can see another one here. (via Women’s Wear Daily)
The Hartford Courant has an article on the latest trends in scent branding…