Kate Moss will launch Velvet Hour, her second fragrance, this September under the tag line “Embrace the night”.
Velvet Hour was developed by perfumer Emilie Copperman, and features notes of blue pepper, freesia, cashmere incense, patchouli, nutmeg, sandalwood, amber, ebony and wood…
Emma Watson (she plays Hermione Granger in the Harry Potter movies) is rumored to be the next face of Chanel's Coco Mademoiselle perfume. If it turns out to be true, Watson would be replacing Keira Knightley, whose contract reportedly ends this year. (via dailymail.co.uk, found via blogdorfgoodman, image via emmawatson-fans) Update: “Chanel is hotly denying the rumour.” (per cosmeticsinternational)
Kate Moss has launched her second fragrance, Velvet Hour…
It was interesting to read the various opinions on Bvlgari as a fragrance house in the comments to Kevin’s article about their Aqva line for men. I think of Bvlgari as one of the better mainstream brands. No, the fragrances aren’t all wildly innovative, but to my nose, they’re all (ok, mostly) so nicely done. A perfect example: Bvlgari Pour Femme.
Bvlgari launched Pour Femme in 1994. It was the line’s second fragrance, following Eau Parfumee au Thé Vert, and it was originally known just as “Bvlgari”. They introduced it slowly in the United States, restricting it initially to about 40 stores, and I can’t resist quoting this oh-if-you-only-knew statement from a Chanel representative (a Chanel subsidiary was in charge of the US distribution):
We think that things are becoming a little too fast, easy and gimmicky in the fragrance business. Perhaps the best way to cut through the clutter is to be more quiet and tasteful about a launch. (via Women’s Wear Daily, 6/17/1994)
We’ll leave aside consideration of how well a “quiet and tasteful” launch would work in 2008…
Footage for Kate by Kate Moss, from the perfume launch and the upcoming commercial, courtesy of YouTube.
Kate Moss has signed a deal with the UK’s Topshop to design a line of clothing and a signature fragrance. The first collection will debut next spring.
Topshop, owned by the Arcadia Group, currently has 308 stores and plans to open a flagship in New York…