Joop! has launched Wow! Intense for Men, a new flanker to 2017’s Wow!…
Joop! Homme Absolute ~ new fragrance
Joop! will launch Homme Absolute, a new flanker to 1989’s Joop! Homme.
Joop! WOW! ~ fragrance review
Many perfume brands have a single big success, a huge heyday-payday fragrance (“I’m young! I’m new! EVERYONE wants me! Ich bin der Geist der Zeit!”) Middle and old age are often unkind to such one-hit wonders. Joop! fragrances, especially Joop! Homme, were once sold in upscale department stores. When Joop! Homme (Joop!’s one certifiable smash hit) debuted in 1989, it rested comfortably in places like Bloomingdale’s, Bullocks Wilshire and Saks Fifth Avenue. Now, Kohl’s and Boots are as good as it gets for Joop! Homme; you can easily buy a big bottle for $13-25 at Walmart, Target or perfume discounters. Joop! Homme is no longer the disco queen, but the disco has-been.
When the new Joop! WOW!1 was announced I didn’t have much hope; the ad copy read 1989…
The scent that makes the man
Swann de Falco in the director's cut (Olivier Dahan) of the commercial for Joop! Wow!.
