The brand ethos over at Jo Malone strikes me as decidedly mainstream and (very) British; they’ve made a virtue out of simplicity by emphasizing the layering — or fragrance combining, as they prefer to phrase it — possibilities of their relatively linear, usually clean and often sheer scents. Here and there, they’ve ventured out into the exotic (did anyone try the Cologne Intense collection? I’ve seen nary a word), but with the new unisex Tea collection, they’re back on familiar ground both for them (what could be more British and straightforward than tea?) and for us (tea fragrances not being exactly thin on the ground).

Assam & Grapefruit is my early favorite of the five. I say early because it’s the only one I’ve put on skin more than once, but short of a miracle, nothing is going to topple it from the top of the heap; Sweet Milk would make an agreeable layering agent if you didn’t already have something like Demeter Condensed Milk, but the other three (Fresh Mint Leaf, Sweet Lemon, Earl Grey & Cucumber) failed to move me…

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