A trippy spot for Jo Malone's newly repackaged Cologne Intense collection.
To expand in the US
IMarc Group estimates the North American (including the US and Canada) perfume market to be worth $6.2 billion as of 2021, reaching $7.5 billion by 2027. In contrast, the UK market is yet to crack the $2 billion mark as of 2022, per market intelligence firm Mintel. To expand in the US, the brand is betting on more out-of-home campaigns, such as the winter 2022 Let It Snow campaign, which has seen a Morris Minor car touring across northern American cities.
— Read more in Inside Jo Malone London’s North America push at Vogue Business.
Snow day
Jo Malone does their usual quirky, with added fake snow, for Holiday 2022. (1 minute, possibly 40 seconds too long.)
There she goes
Adwoa Aboah in a spot for Jo Malone English Pear & Freesia.
The daily lemming
Yet another candle collaboration, this one from Jo Malone and Richard Quinn, who has done up a new iteration of Tuberose Angelica. "This limited edition Jo Malone London candle features a floral print conceptualized by fashion designer Richard Quinn. The decorative print reflects its sumptuous, white floral scent." (The print on the outer box, shown at right missing its top, is pretty spiffy too.) $130 at Saks Fifth Avenue.