Jimmy Choo has launched its first fragrance for men: Jimmy Choo Man.1 Here are some choice tidbits from the PR campaign: “This is a fragrance for the man who goes out with the Jimmy Choo woman” (sort of limits your customer base, no?) and “He is confident, sensual, he is tough and still romantic, and he is the counterpart to the Jimmy Choo woman, who is sexy and powerful. He’s a cosmopolitan Mayfair playboy.”2 I’m visualizing a douchebag…as written up by a computer program.
Currently, it seems ALL male and female perfume inspirations are, above all else, POWERFUL. Power trumps ease, contentment, happiness…
