A quick spot for the new Jean Patou Joy Forever.
And the winner is…
...Breathesgelatin, who takes the Jean Patou Forever Joy in our last giveaway. Congrats!
Up for grabs: Jean Patou Joy Forever
What is it: a 50 ml bottle of Jean Patou Joy Forever, used for testing — it is about 95% full.
How do I get it: For a chance to win, leave a comment on the website telling me that you live in the US. Then tell me either a) your favorite Jean Patou fragrance or b) your favorite flanker to a classic fragrance or c) something else you’ve been dying to post in a comment.
Be sure to use the “Post a comment” box; do not reply to another comment…
Jean Patou Joy Forever ~ fragrance review
On my desk, in thick bond paper of the slightly elongated size standard in France, lays a press release from Jean Patou. Below the image of a perfume bottle are the words “Joy Hier, Joy Aujourd’hui, Joy Forever.”
However, the press release isn’t for Joy, but for a new fragrance, Joy Forever, intended to update the classic. Creating a contemporary companion to Joy is a tall order. Audacious, even. For one thing, it assumes that Joy is out of fashion. For another — well, Joy is an icon.
Jean Patou’s house perfumer, Thomas Fontaine, explained it this way: “Women today have difficulty ‘reading’ Joy.” He said that classic Joy is a wall of scent with just a hint of a bright prelude before settling into its signature interplay of rose and indolic jasmine. He said when someone on the street is wearing Joy, her wrapping (Fontaine, in English, repeatedly used “wrapping” instead of “sillage,” and it was so charming and evocative that I want to adopt it myself) is “lush and thick.” But as he points out, it’s not a style people are used to smelling anymore…
Perfume in Paris
What would a trip to Paris be without perfume? While I’ve been in Paris, I’ve spent time with Denyse Beaulieu of Grain de Musc, who kindly wrangled me a few perfume-related press invitations. In this post, I’ll give you an overview of a few of these doings, with real reviews to come over the next few weeks.
Jean Patou: To launch Jean Patou Joy Forever, Patou set up one-on-one meetings for journalists with a company vice president and Patou’s new nose. Denyse and I went to Patou’s tiny storefront on the rue de Castiglione and were ushered upstairs to a reception room just big enough to hold a desk and a table with tea and plates of jasmine and rose macarons from Pierre Hermé.
Big changes are happening at Patou. First, Procter & Gamble sold the brand to a family-owned company in 2011. The new company brought in a new perfumer, Thomas Fontaine, who orchestrated the re-releases of Chaldée, Eau de Patou and Patou Pour Homme…