The long version of the new Bleu de Chanel commercial, featuring French actor Gaspard Ulliel directed by Martin Scorsese. You can find several “behind the scenes” videos at the Chanel channel at YouTube.
The music is She Said Yeah, originally by Larry Williams, covered here by the Rolling Stones.
Below the jump, Gaspard Ulliel (briefly) interviews Chanel house perfumer Jacques Polge (in French with English subtitles).
After finishing In Search of Lost Time, I spent several weeks reading nothing but my old children’s books and fashion and travel magazines. Sometimes, following days of eating rich and spicy foods, all I crave is a sliced cucumber or tomato drizzled with rice vinegar. As hot weather arrives, I like to pour on Eaux de Cologne and let their sparkly, invigorating notes “cleanse” my sense of smell of its winter residue of incense, amber, vanilla and leather perfumes.
We all (most of us) like, and need, variety in our lives — and in our rotation of perfumes. I could never wear only “natural” fragrances or rely on one perfume house for my perfume ‘needs’. I can’t stick with one genre of scent: say, vetivers, ambers or chypres. BUT: I didn’t think my need for change would ever take me into the blue-bleu world of marine-sport fragrances….
Bleu de Chanel is Chanel’s “first major male fragrance since 2004’s Allure Homme Sport and its first men’s master brand since 1990’s Egoïste.”* Even though Bleu de Chanel is not geared to a particular demographic/age-group, Chanel hopes this fragrance will broaden its appeal with young men. Bleu de Chanel was created by Chanel’s in-house perfumer Jacques Polge and it contains notes of citrus (bergamot, lemon, grapefruit), “deep blue sea” accord, peppermint, pink pepper, nutmeg, ginger, jasmine, cedar, vetiver, patchouli, labdanum and frankincense…
Chanel will launch Bleu de Chanel, a new fragrance for men, in late summer. The name is taken from a Chanel fragrance of the 1930s. The advertising will feature French actor Gaspard Ulliel directed by Martin Scorsese…
In early April, Chanel will launch Chance Eau Tendre, a new flanker to 2002’s Chance fragrance for women (and see also: Chance Eau Fraîche).
Pure olfactory poetry, a reminder of how rare…
In Perfumes: the A-Z Guide, Luca Turin writes that Chanel Coco Mademoiselle was a quickly assembled flanker, and its success surprised Chanel. However, in Women’s Wear Daily1 before Coco Mademoiselle launched, Chanel’s “Vice President of fragrance and internet marketing”2 said Coco Mademoiselle could double Coco’s business. In the same article, “industry insiders” guessed Coco Mademoiselle might earn as much as $15 million its first year.
Maybe Chanel’s statement about doubling Coco’s earnings was merely grandstanding for the press, but Women’s Wear Daily later reported Coco Mademoiselle raked in $21 million that first year.3 It also broke records by winning the FiFi for Prestige Fragrance in all the FiFi countries — the United States, France, Germany, Spain, Italy, and Great Britain — as well as being awarded the European Star of the Year. Coco Mademoiselle has continued to hold its ground. The NPD Group, a market research firm, listed it as the third best selling fragrance in the United States in 2008…