Rose. Because it was the perfume my mother wore. She applied rose water on my face every morning until I was about 10 years old. She just turned 90. I consider all of the notes coming from nature as a gift we must preserve and take care of, because they really are emotional and linked to our history. Immediately when we’re smelling something, we’re connected to our memories of childhood. The smell of fruit like peach, banana, or coconut influences our mood and makes us happier.

— Perfumer Jacques Cavallier-Belletrud on his first scent memory. Read more in How to Train Your Nose, According to Louis Vuitton’s Head Perfumer at The Cut.