Isabelle Doyen and Camille Goutal were inspired by beauty rituals of the harem to create Annick Goutal Les Orientalistes — a trio of scents (Ambre Fétiche, Myrrhe Ardente and Encens Flamboyant) released at the end of 2007. I think it’s time to enact a moratorium on evoking the past in perfume advertising and promotion, since most ad executives and copywriters apparently skipped history classes. Perhaps the young women of the harem enjoyed their beauty rituals; I sincerely hope, in some small way, the costly items in their toiletry cases and incense boxes made up for the fact they had (most likely) been kidnapped, enslaved and separated from their families forever. Oh yes, there were also those pesky eunuchs and the sultan’s controlling mother to contend with, not to mention stress-inducing rivalries between concubines that sometimes led to murder — or banishment from the harem (which usually resulted in a life of poverty).
I’m wiping all thoughts of “the harem” from my mind and enjoying Les Orientalistes as fragrances that pay homage to the art of perfumery in the Middle East…
