Jay Z Gold, the debut fragrance of rapper Shawn Carter aka Jay Z,1 launched late last year with relatively little fanfare — granted, we may never again see the sort of hoopla that surrounded the launch of Lady Gaga Fame,2 but still, I was surprised at how quiet it seemed. Then again, maybe I just missed it all, living under a rock as I do — there were reportedly tons of digital ads and outdoor billboards, and all sorts of promotional activities in New York City, including samples distributed on the street in front of Broadway theaters over Thanksgiving weekend. The president of Parlux, the holder of Jay Z’s fragrance license, promised that…
We are going to make a big noise. For the 30 days before Christmas, it will be impossible not to know he has a fragrance.3
So maybe it was a bigger deal than I thought, just not in the usual venues — do tell, have you seen anything promotional for Jay Z Gold…
