Hugo Boss will launch Boss in Motion White Edition next month. The new fragrance for men is a flanker to 2002’s Boss in Motion, and will be fronted by Tyson Ritter, lead singer of The All-American Rejects.
The notes feature blood orange, cinnamon, black pepper, saffron, vetiver and musk…
Since Hugo Boss has the sense to call Calone, Calone (and not “hydroponic melon,” “high tide accord” or “seaweed sorbet”) in the list of notes for their new Hugo Element, I wish they had gone a step further and called this product Calone Cologne — because that’s what Hugo Element smells like.
Hugo Element contains Limonene, Linalool, Citronellol, Geraniol, Citral, coumarin, and wisps of ginger, coriander and cedar wood, but Calone overpowers the other notes. For all of you who believe you may not be familiar with Calone: you ARE familiar with it…
Hugo Boss will launch Hugo XX & XY Summer Editions in April. The new fragrances are limited edition flankers to 2007's Hugo XX and XY; the tag line is “harmony is overrated, coolness is not”.
Hugo XY Summer Edition ~ with grapefruit, quince, cardamom, cinnamon and woods.
Hugo XX Summer Edition ~ with melon, jasmine, apricot and sandalwood…
Hugo Boss will launch Femme l'eau fraîche by Boss, a new flanker to 2006's Boss Femme, this coming March. Femme l'eau fraîche is meant as a fresher, more relaxed version of the original (see also, Essence de Femme, meant as the evening version).
The notes include mandarin, stephanotis and amber…
Jonathan Rhys Meyers for the latest release from Hugo Boss, Hugo Element.