Hors Là Monde recently launched their second fragrance, Shiloh, after winning a protracted legal battle with actress Angelina Jolie over the rights to the name. Shiloh has any number of meanings, but only one of them matters to Jolie, apparently. I don’t know if the legal costs were outrageous, but it is hard to imagine a more fortuitous gift publicity-wise: Shiloh (the perfume) got way more attention in the mainstream press (and on the celebrity gossip blogs) than your average niche fragrance launch could ever hope to achieve.
The Shiloh fragrance was developed by Michel Roudnitska, and is described as…
…the treasure brought home after years of traveling. Mysterious, bewitching and refined, Shiloh is the result of a fusion of delicate scents, precious woods, a hint of Rose from Esphahan, and a touch of patchouli oil…
Additional notes include lemon, bergamot, herbs, rose, Virginia cedar, sandalwood, incense, oakmoss, musk, patchouli and vanilla…
