Helena Rubinstein’s new Wanted fragrance was built around an abstract accord of magnolia wood, and is meant to be a “a vibrant woody floral filled with sensual and carnal tension”.1 Sounds good, no? And while I have no particular feelings about Demi Moore either way, it’s always nice to see someone over the age of 40 (or let’s face it, even 25) fronting a new perfume.
Wanted doesn’t quite live up to its steamy advertising, but it’s not bad. The opening is a fruity-lemony blend of ylang ylang and magnolia (other notes include iris, cedar, sandalwood and vanilla). It’s rather high pitched — yes, even vibrant — in the early stages. The dry down falls squarely into the modern “fresh floral” mode: it’s airy and clean, slightly watery, and very smooth…
This month, Helena Rubinstein launches Wanted, the brand’s first fragrance launch since 1985’s Barynia. Wanted is fronted by actress Demi Moore (you can see the