
Niche line Heeley will launch Coccobello, reportedly a tropical coconut fragrance for people who don’t like coconut, in June…
Posted by Robin on 22 Comments

Niche line Heeley will launch Coccobello, reportedly a tropical coconut fragrance for people who don’t like coconut, in June…
Posted by Robin on 47 Comments

Niche line Heeley has launched a new trio of fragrances in Extrait de Parfum: Bubblegum Chic, L’Amandière and Agarwoud…
Posted by Robin on 24 Comments

Niche brand Heeley will launch Hippie Rose, a new rose and patchouli fragrance for women. Hippie Rose was inspired by the hippie movement — ‘peace, love and better days’…
Posted by Erin on 131 Comments

Smell is the most associative sense. For years, they have dyed both men’s colognes and sports drinks like Gatorade the exact shade of blue of the absorbing liquid in maxi pad commercials and nobody seems bothered by this, except me — and, well, maybe now you as well. Something I never overhear: “I can’t listen to Bartók anymore, because John Bonham of Led Zeppelin has ruined me for timpani.” Yet every scent enthusiast is familiar with the type of scenario where you apply careful dabs of your most cherished new sample and you are snuffling away at the baptized spot on the back of your hand, squinting and considering every facet, when your spouse breezes in and announces casually: “It smells like Lifebuoy soap in here.” And you are NEVER ABLE TO WEAR IT AGAIN. The band-aid aspect of fragrances with black pepper, the ham in lily soliflores, a whiff of Creamsicle wherever and whenever it is found: once smelled, it haunts you forever.
Perhaps no note in perfumery has suffered more for its associations than mint. The cost of our modern obsession with smelling fresh has been that there are some of us who regularly wear fragrances that evoke the burnt dust of a blown computer CPU, but refuse to wear minty scents on the grounds that we are reminded of toothpaste, mouthwash and chewing gum…
Posted by Erin on 111 Comments

Perhaps, like me, you’re finding the mall especially trying lately. Maybe it’s that my family had a recession-friendly homemade Christmas in 2009 or maybe it’s because I now have a breastfed infant to accompany me, but the shopping trips I’ve made during the last few weeks have turned me into a sweat-soaked, cuss-word-using, stroller-ramming fanatic. Our visit for the annual Christmas photo happened to fall on Pet Day and the woman in front of us spent half an hour and more than $100 on many, many photos of her dog with Santa. Afterwards, I felt like spray-painting anti-consumerist slogans on mailboxes….except I didn’t have any paint and the craft store was at the other end of the mall. ‘Tis the season for none of the elevators to work and a shopping cart to be abandoned in the last parking space and for the exact Zhu Zhu Pet you need to be sold out when you’re not even sure what a Zhu Zhu Pet is. (Here.) On Monday evening, as my children looked on with alarm, I collapsed into an incredibly rare seat in the food court and vowed with a grimace: Enough. Let there be peace on earth and let it begin with me. I will go home to make a donation to MSF/Doctors Without Borders, warble along festively with Yoko Ono and spray on something beautiful that I already own.
In truth, I love this time of year and the smells I associate with it: pine, mandarin oranges, mulling spices, incense, smoke, peppermint, wet wool, candle wax, lemon and brandy sauces, latkes or donuts frying in oil…