• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives
Browsing by tag: heeley

Heeley Coccobello ~ new fragrance

Posted by Robin on 30 May 2013 22 Comments

Heeley Coccobello

Niche line Heeley will launch Coccobello, reportedly a tropical coconut fragrance for people who don’t like coconut, in June…

Read the rest of this article »

Heeley Bubblegum Chic, L’Amandiere & Agarwoud ~ new fragrances

Posted by Robin on 26 January 2012 47 Comments

Heeley Bubblegum Chic

Niche line Heeley has launched a new trio of fragrances in Extrait de Parfum: Bubblegum Chic, L’Amandière and Agarwoud…

Read the rest of this article »

Heeley Hippie Rose ~ new fragrance

Posted by Robin on 11 April 2011 24 Comments

Heeley Hippie Rose

Niche brand Heeley will launch Hippie Rose, a new rose and patchouli fragrance for women. Hippie Rose was inspired by the hippie movement — ‘peace, love and better days’…

Read the rest of this article »

5 Perfumes for: a Mint Refresher

Posted by Erin on 20 January 2011 131 Comments

mint leaves

Smell is the most associative sense. For years, they have dyed both men’s colognes and sports drinks like Gatorade the exact shade of blue of the absorbing liquid in maxi pad commercials and nobody seems bothered by this, except me — and, well, maybe now you as well. Something I never overhear: “I can’t listen to Bartók anymore, because John Bonham of Led Zeppelin has ruined me for timpani.” Yet every scent enthusiast is familiar with the type of scenario where you apply careful dabs of your most cherished new sample and you are snuffling away at the baptized spot on the back of your hand, squinting and considering every facet, when your spouse breezes in and announces casually: “It smells like Lifebuoy soap in here.” And you are NEVER ABLE TO WEAR IT AGAIN. The band-aid aspect of fragrances with black pepper, the ham in lily soliflores, a whiff of Creamsicle wherever and whenever it is found: once smelled, it haunts you forever.

Perhaps no note in perfumery has suffered more for its associations than mint. The cost of our modern obsession with smelling fresh has been that there are some of us who regularly wear fragrances that evoke the burnt dust of a blown computer CPU, but refuse to wear minty scents on the grounds that we are reminded of toothpaste, mouthwash and chewing gum…

Read the rest of this article »

5 Perfumes for: Holiday Zen

Posted by Erin on 16 December 2010 111 Comments

i'm a star

Perhaps, like me, you’re finding the mall especially trying lately. Maybe it’s that my family had a recession-friendly homemade Christmas in 2009 or maybe it’s because I now have a breastfed infant to accompany me, but the shopping trips I’ve made during the last few weeks have turned me into a sweat-soaked, cuss-word-using, stroller-ramming fanatic. Our visit for the annual Christmas photo happened to fall on Pet Day and the woman in front of us spent half an hour and more than $100 on many, many photos of her dog with Santa. Afterwards, I felt like spray-painting anti-consumerist slogans on mailboxes….except I didn’t have any paint and the craft store was at the other end of the mall. ‘Tis the season for none of the elevators to work and a shopping cart to be abandoned in the last parking space and for the exact Zhu Zhu Pet you need to be sold out when you’re not even sure what a Zhu Zhu Pet is. (Here.) On Monday evening, as my children looked on with alarm, I collapsed into an incredibly rare seat in the food court and vowed with a grimace: Enough. Let there be peace on earth and let it begin with me. I will go home to make a donation to MSF/Doctors Without Borders, warble along festively with Yoko Ono and spray on something beautiful that I already own.

In truth, I love this time of year and the smells I associate with it: pine, mandarin oranges, mulling spices, incense, smoke, peppermint, wet wool, candle wax, lemon and brandy sauces, latkes or donuts frying in oil…

Read the rest of this article »

« Newer articles
Older articles »

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

6 January ~ damage poll

31 January ~ winter reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2026 Now Smell This. All rights reserved.