Juicy Couture, the first perfume from the Juicy Couture casual-wear line, is to launch early next month. The fragrance was created by perfumer Harry Fremont, and features watermelon, mandarin, pink passionfruit, marigold, green apple, water hyacinth, crushed leaves, tuberose absolute, wild rose, princess lily, caramel crème brulée, vanilla, precious woods and patchouli.

Juicy Couture starts with sweet — make that very sweet — fruits, heavy on the watermelon. As it dries down, the sweetness is cut momentarily by the water hyacinth and a vague touch of green, but it is amped up again as the white florals take the stage, and again later as the caramel and vanilla come into play. The tuberose predominates only for a short time, after that, it smells like indistinct white florals. The base is rather light, at least in the Eau de Parfum concentration, and is painted in tones that are more cool than warm, so despite the sweetness and the caramel crème brulée and vanilla, it does not have the feel of a gourmand scent…

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