Diesel will launch the first flanker to 2007's Fuel for Life this coming September. Fuel For Life Unlimited For Women Only hopes to “draw a slightly older consumer of around 30”.
Fuel For Life Unlimited is a gourmand fruity floral developed by perfumers Jacques Cavallier, Olivier Cresp and Harry Frémont. The notes feature lemon, mandarin, licorice, anise and white florals…
Gant has launched Gant Summer, a new limited edition fragrance for men:
In creating Gant Summer, master perfumer Harry Fremont of Firmenich was inspired by the spirit of the adventurous man – living outdoors where crisp air, herbs and woods can be felt and inhaled. Using everything he passionately loves in perfumery, Fremont played with exhilarating, sparkling notes in order to strike the right balance between a fresh watery effect and a rich woody intriguing drydown…
Vera Wang launched Princess in 2006 as the line’s first youth-oriented scent, and as near as I can tell, it did very well indeed. Flower Princess, new this month, is Princess’s first flanker, and is largely geared towards the Asian market. It reportedly “encompasses the kawaii movement of Japan — a cultural obsession with cute, adorable, spirited items”*. How it encompasses the kawaii movement isn’t clear to me, as the only change to the bottle itself is in the color of the writing (they didn’t even bother to add the word “Flower”, so it still just says “Princess”). They did add some flowers to the outer box, perhaps that is kawaii? Or can a smell encompass the kawaii movement? At any rate, Flower Princess will be a permanent addition to the Vera Wang line in Asia; in the US and elsewhere, it is a limited edition.
The original Princess fragrance was supposedly geared towards 18-24 year olds, but based on the advertising (and the juice) I’d guess they were shooting at a much younger (‘tweens and under) target. I’ll add my usual disclaimer here: I’m not only way past the target age for Princess, I’m way past the target age for most any fragrance; as near as I can tell, perfume brands are not interested in women over 30…
Gwen Stefani will follow up on last year’s L.A.M.B. L fragrance with a collection of five fragrances, Harajuku Lovers. The scents are topped with dolls representing Stefani plus her four backup dancers, the “Harajuku Girls“, and reflecting the youth oriented street style of the Harajuku district in Tokyo.
The fragrances are…
Coming in May from Jo Malone, a day-and-night duo of limited edition fragrances under the name The Kohdo Wood Collection. The fragrances were inspired by the Japanese incense ceremony.
Lotus Blossom & Water Lily for day is “designed to energise the body”, and includes notes of aquatic accord, grapefruit, bergamot, mandarin, lotus blossom, freesia, honeysuckle, water lily, jasmine, incense, amber, sandalwood, musk, aloeswood and guaiac wood…