Gwen Stefani will launch Harajuku Lovers Sunshine Cuties, a set of limited edition summer flankers for the Harajuku Lovers fragrances. Unlike the recent Snow Bunnies collection, this set features new summer-inspired fragrances in addition to the new “outfits”…
Gwen Stefani will launch her Harajuku Lovers fragrances in new limited edition outfits this September. The Harajuku Lovers Snow Bunnies collection features the original 5 fragrances in dolls dressed for cold weather (the scents themselves are unchanged). As a representative of Coty noted, “the packaging was a big part of the [Harajuku Lovers’] success”:
Each girl has a new hairdo and snow outfit, complete with scarf and snow shoes to represent her unique personality…
As long as I'm buying a perfume anyway, I'd just as soon have it in a pretty bottle — I mean, why not? And if I'm dithering over whether or not to buy something, a pretty bottle might just push me over the edge. Still, I'm not what you'd call a bottle hound. I've never bought anything just for the bottle before, and ultra-luxe packaging doesn't generally interest me beyond the fun of oohing and aahing over the picture. I'd certainly never pay extra for it if the scent was available in a cheaper version, and fragrances that are only available in ultra-luxe trappings set off my worst cynical leanings. I'm not entirely immune to “must have it” perfume packaging, though: turns out all you have to do is suspend 5 molded plastic doll's heads inside a cardboard gift box with a clear plastic top, and I'm a goner.
Yep, I'm here to admit that I smelled all five of Gwen Stefani's new Harajuku Lovers fragrances, found them generally wanting, took a good look at the coffret of solid perfumes and had one paid for, wrapped in tissue and ready to go in a matter of minutes…