Are you still following the oud trend in Western perfumery? Can we really even dismiss it as a trend anymore? I’m not sure how we should describe the appearance of oud (or oudh) as a note in perfumes in every category and at every price point. Now our favorite fungus-fighting resin has made its way into the marketing of luxury hair products: this week I tested Philip B Oud Royal Mega-Curl Enhancer, a styling product for wavy and curly hair that not only “leaves curly hair super soft, glossy and beautifully defined — and easier to control than ever,” but is “laced with Pure Oud Essence for a light, unisex, sweet-woody scent.”

First, the good news: this product is one of the best curly-wavy styling products I’ve tried (and I try many!) in a long time. It’s a non-sticky cream that applies smoothly and dries without any crunch or greasiness, and it really does define curls without weighing hair down in the process. Even though this isn’t a haircare blog, I want to give this testimonial: Oud Royal Mega-Curl Enhancer delivers beautifully on its functional promises…

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