
Tonka Impériale, launching this month, will be the seventh fragrance in Guerlain’s L’Art et la Matière line…
Posted by Robin on 60 Comments

Tonka Impériale, launching this month, will be the seventh fragrance in Guerlain’s L’Art et la Matière line…
Posted by Robin on 86 Comments


Flora Nymphéa will be the 2010 addition to Guerlain’s Aqua Allegoria range. As always, the inspiration is said to be “nature”, in this case, more particularly a spring garden…
Posted by Robin on 48 Comments
More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US.

Strictly speaking these aren’t collector bottles and I don’t know if the set is limited edition (so why is it here? I suppose because it had nowhere else to go), but By Kilian will launch a coffret in February with 7.5 ml bottles of all eight of the fragrances in the L’Oeuvre Noire / Black Masterpiece collection. 95€…
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Next spring, Guerlain will launch Insolence Blooming, a new flanker fragrance to 2006’s Insolence for Women. Insolence Blooming follows 2007’s My Insolence…
Posted by Robin on 179 Comments

Idylle is the latest feminine pillar from Guerlain, and the first from house perfumer Thierry Wasser, and as such, poor thing, carries with it a fair amount of baggage. I liked Guerlain’s last such effort, Insolence, but would not be surprised to hear that it was not a big seller. I did not like the one prior to that, L’Instant, but would not be surprised to hear that it sold quite well. So.
Insolence made reference to Guerlain’s past and the brand’s famed Guerlinade base.1 Idylle does not, so we can dispense with that right away. Instead, it offers a “contemporary interpretation” of Guerlinade, based on a “chypre signature of patchouli and white musk”. I’ve gone on ad nauseam elsewhere about the modern chypre concept — which apparently means only that you’ve added a bit of clean patchouli to the base — so I won’t belabor the point here, but I will say that there’s nothing unusual or striking enough about the patchouli and white musk base of Idylle for it to constitute a recognizable brand signature, far from it — it very neatly marks Idylle as a modern department store fragrance…