A holiday spot from Guerlain.
My superhero cape and costume
“The idea of perfume as a way of attracting a mate – that’s not the fragrance, that’s just the marketing,” says [Guerlain perfumer Thierry] Wasser. He has another theory – and it is one that is currently emerging across the industry – that one of the things perfume does best is to ignite a sense of personal creativity, of reinvention and reimagining in the wearer. The idea, he says, was entrenched in his mind aged 13, when, lagging behind his puberty-reaching friends, he wore Guerlain’s Abbé Rouge [sic] as a way to create a “character” for himself. “It was my superhero cape and costume,” he says – and to this day he keeps a lab sample in his pocket that he “continually resprays like an addict”.
— Read more in These perfumes will make you more creative... at Financial Times.
The most exquisite and complete expression of vanilla
A bottle/food porn spot for Guerlain Shalimar Millésime Vanilla Planifolia.
Legend has it
A quick bottle porn spot for Guerlain’s reissue of Kadine. Then below the jump, house perfumer Thierry Wasser talks to Guerlain’s artistic director, Ann-Caroline Prazan, about the fragrance.
The daily lemming
In case you have a few spare pennies, Guerlain's reissue of 1911's Kadine: "Thierry Wasser, Guerlain's Master Perfumer, has recomposed Kadine, staying scrupulously close to Jacques Guerlain's original composition. As the torch is handed down from one House perfumer to another, a never-ending story emerges; an eternal beginning wherein the fragrances of yesterday (re)live today. The very apex of refinement, Kadine is expressed as an Extrait de Parfum. Its composition is revealed through a contrast between the delicate character of the floral notes and the intensity of a rich, textured base. Its powdery-floral heart marries two queens of perfumery—rose and jasmine—with delicately smooth iris. Signature of the Guerlain Perfumers, bergamot, coupled with aromatic notes, provides the fragrance with its multiple facets. So very Guerlain, the base exudes opulence through notes of leather and vanilla." €690 for 30 ml.