More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US.
Due to launch in May, new limited edition items for Annick Goutal Petite Cherie will include an Eau de Toilette with a polka dot ribbon, a rollerball, and the adorable solid perfume compact shown above…
Gucci has launched Gucci by Gucci Sport Pour Homme, a new aromatic citrus fragrance for men…
Flora is lighter, the floral scent of course evokes a younger consumer, and she has a hedonistic, daring side. I don’t want to say that Flora is the daughter of Gucci by Gucci but maybe the younger sister.*
That’s Frida Giannini, Gucci’s creative director, explaining how Gucci’s new Flora fragrance fits into the larger scheme of things. I’m guessing she didn’t want to call Flora the daughter of Gucci by Gucci because she didn’t want to position Gucci by Gucci as so very old as all that, but in fact the two are light years apart — as near as I can tell, the “woods for women” / “masculine notes for women” (or whatever you want to call it) trend that Gucci by Gucci rode in on is over almost before we had time to adjust to it. Flora smells very of-the-moment: it’s light, clean, fresh and pretty, which I hope is what perfume consumers were after this spring because there’s plenty of it on the counters at the moment.
The notes for Flora are listed as citrus, peony, rose, osmanthus, pink pepper, sandalwood and patchouli, but they don’t matter too much: this is a sheer, almost-sparkling floral, very pale and clean, in which nothing stands out other than the peony…
Australian model Abbey Lee in the new commercial for Gucci Flora. The spot was directed by Chris Cunningham; the music is a remix of Donna Summer's I Feel Love. You can read more about the ad at Dazed Digital. (with thanks to iceagecoming for the link)
Gucci will launch Flora, a new fragrance for women named after their “iconic floral print Flora”, first used on a Gucci scarf created in 1966 for Princess Grace. Flora is geared towards a younger customer than Gucci's latest feminine scent, Gucci by Gucci. According to Frida Giannini, Gucci's creative director,
Flora is lighter…