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Browsing by tag: gucci

Gucci L’Arte di Gucci ~ fragrance review

Posted by Angela on 16 May 2011 83 Comments

L'Arte di Gucci advertL'Arte di Gucci advert

A long time ago I read an interview with Donatella Versace in which she said wearing red lipstick with a red dress was bourgeois. She suggested pink lipstick instead. I get that. Red lipstick with a red dress is predictable, a hackneyed suggestion of seduction or power. Pink with red is a surprise that makes you look twice.

Sometimes, though, you don’t want to mess around with subtlety. You don’t want to play cute or artsy — you want to get to the point. A red dress with red lipstick will do just that. So will the perfume world’s version of red on red: a rose chypre. Gucci L’Arte di Gucci makes the point better than most.

L’Arte di Gucci launched in 1991. Its bottle, a glam concoction of asymmetry and gold, is a good representation of its contents. L’Arte di Gucci goes on sharp with a fanfare of green and rose, dirtied by cardamom. (Honestly, a fanfare. Don’t squirt the bottle while your honey’s still asleep, or you might wake him with the olfactory racket.) The fragrance shimmers with hints of orange, aldehydes, and cassis as it settles…

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Gucci Guilty Pour Homme ~ fragrance review

Posted by Kevin on 27 April 2011 70 Comments

Gucci Guilty Pour Homme + sleeping men

Gucci has just launched Gucci Guilty Pour Homme in the U.S. I always start my exploration of a new Gucci fragrance by reading Gucci PR news releases and interviews with Gucci execs; these mini-manifestos on perfume are guaranteed to prompt laughter (though they possess not a bit of wit) and a combo of shock and respect (all that Gucci cares about when it comes to a fragrance and its launch is making money…they don’t even try to convince us they regard perfume as an aesthetic creation). The pairing of Gucci with Procter & Gamble Co. over the last several years has produced some bland, inexpensive–smelling “luxury perfumes,” but the cash registers are humming. Gucci Guilty Pour Homme is expected to bring in $250 million in retail sales (globally) in its first year on shelves.1

Let’s start with humor. Discussing the success of the feminine Gucci Guilty launch last autumn, Tracy Van Heusden, senior beauty buyer, House of Fraser department stores, said, I…believe that the success of the launch is also due to the fragrance launching in [the fall]. We do see stronger results for fragrance launches in autumn and winter than in spring and summer, perhaps due to the desire for change that accompanies the change in the seasons.”2 Huh? There IS also an important change in the seasons from winter to spring…and an accompanying shift in “scent sensibilities” from dark, rich perfumes to lighter, brighter fragrances.

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Gucci Flora Eau Fraiche ~ new fragrance

Posted by Robin on 21 March 2011 7 Comments

Gucci Flora Eau Fraiche

Gucci has launched Flora by Gucci Eau Fraîche, a new variation on 2009’s Flora perfume for women.

The legacy of the Flora by Gucci franchise continues…

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Gucci Guilty Pour Homme ~ new fragrance

Posted by Robin on 5 January 2011 26 Comments

Gucci Guilty Pour Homme, fragrance advertGucci Guilty Pour Homme, fragrance bottle

Gucci will launch Gucci Guilty Pour Homme in February. The new fragrance is the masculine counterpart to last year’s Gucci Guilty for women, and is meant for the man “who knows what he wants”…

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Gucci Guilty ~ fragrance review

Posted by Jessica on 3 September 2010 56 Comments

Gucci Guilty perfume advert

If you’ve been following perfume news over the past month or so, you’ve probably noticed that Gucci Guilty is one of this fall’s major launches, complete with full-page ads and scent strips in fashion magazines, a movie-star “face,” a television commercial with a theme song, a somewhat hyperbolic press release, a tie-in to the MTV Video Music Awards, and the now-requisite Facebook page. It’s being promoted as a fragrance for a “21st Century beauty” who is “young, audacious, discerning…an iconoclast who lives life at full throttle…sexy and slightly dangerous.”

Guilty’s bottle is certainly eye-catching: it looks like an oversized, gilded (gilty?) Gucci purse clasp or belt buckle, with its unmistakable interlocking “G”s creating a window onto the juice inside. Gucci devotees will want to own Guilty for the container alone. The fragrance is classified as a floriental, with notes of mandarin, pink pepper, peach, lilac, geranium, amber, and patchouli.

Guilty seems to be more of a sheer, fruity oriental than a floral oriental…

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