Gucci’s new Bamboo is a woody floral apparently inspired by the brand’s Bamboo bags (and other bamboo accessories, from jewelry to eyewear to shoes): no, it does not smell like bamboo. It looks to be geared towards about the same market as Gucci Première,1 that is, a bit older than Gucci Guilty, with perhaps a few more dollars to spend. The advertising is the standard reverse bait-and-switch the luxury brands churn out for aspirational buyers (no, you can’t afford the couture or the vintage car, but for $100 you can have the perfume). The ad copy goes to some lengths to link the diverse attributes of bamboo to the Gucci woman…
